Resource

I can bet you have been in a situation where you find leads via social media and they are all time wasters who just want to collect free information from you with nothing to offer in return.

The truth is that presence on social media is essential. But it’s unfortunately only the beginning of a complex strategy to locate quality leads. Just like with your legal profession, navigating the ever-changing world of social media, let alone using it to generate sales, can frequently seem overwhelming. 

This guide will show you how to use social media to your benefit by guiding you on how to quickly locate international clients using both free and paid methods. 

This is not a blog post or a step-by-step guide. It is what we like to call a resource or plug and play doc. Why? Because it combines our decade of experience into a simple format for you, totally free. You can’t get this anywhere else.

Free Strategies: Building Connections Organically

1. Facebook Groups

• Why It Works: With Facebook groups, you get a hub for niche communities, including those planning immigration journeys.

• How to Leverage It:

1. Search for groups like “Filipinos immigrate to Canada” or “Study in the UK Support.”

    

2. AVOID spamming groups with advertisements. Instead:
   1. Restructure your Facebook profile to position yourself as a credible immigration lawyer.
   2. Engage in group discussions to provide helpful advice and demonstrate expertise.
   3. Send friend requests to members who might benefit from your services
3. THE PURPOSE is to frame yourself as a thought leader in the group.
   1. People would have simple questions. Answer them.
   2. From viewing the group you will see popular questions. Compile them into a list and create posts around them based on your knowledge.
   3. Optimise your profile and add a link to schedule a paid consultation.
   4. Direct any direct messages to your consultations page.

       

In this manner, we can be positive that people in these groups are foreigners actively looking for immigration opportunities, which is where you come in.

2. LinkedIn Search Tools

• Why It Works: LinkedIn has a sizable professional network, many of whom might end up being partners or clients. Some of these individuals may be seeking to study abroad, while others may be seeking to hire people from other countries.

   

• How to Leverage It:
  1. Use LinkedIn’s advanced search and Boolean operators to narrow your results:
     Boolean Example:
     1. Search for students: (relocation OR “study abroad”) AND (“Canada” OR “UK”).
     2. Search for professionals: (“work visa” OR relocation) AND (“tech” OR “healthcare”).

         

  2. Apply filters:
     1. Location (e.g., “Philippines,” “India,” “Nigeria”).
     2. Education (e.g., current students or recent graduates).

         

  3. Send personalized connection requests like:
     “Hi, Janet. I noticed you’re interested in moving to Canada. Did you know that Canada’s Express Entry system prioritizes applicants with a Comprehensive Ranking System (CRS) score above 470, and there are specific steps you can take to boost your score even if you’re not there yet?
     
     I’ve helped professionals like you achieve this and would love to share some tailored insights.
     
     Would you like to see a FREE guide on how to achieve this, and fast-track your immigration process?”
     
     
  4. Track leads who interact with relevant posts or updates.

3. Twitter Engagement

• Why It Works: Twitter is an open platform where users share their immigration experiences or seek advice.
• How to Leverage It:
  1. Search for hashtags like #MoveAbroad, #ImmigrationHelp, or #StudyInCanada.
  2. Engage by replying to tweets with helpful comments or resources.
  3. Follow influencers in the immigration niche or expat community to stay in the loop and build relationships.
  4. Create Twitter threads addressing common immigration concerns and invite followers to DM you for personalized advice.

Paid Strategies

4. Targeting Regions Through Paid Ads

• Why It Works: Paid ads allow you to directly target your ideal audience based on demographics, location, and interests.

   

• How to Leverage It:
  1. 1. Platforms: Facebook Ads, Instagram Ads, LinkedIn Ads.

         

     2. Targeting Criteria:
        1. Location (e.g., countries with high emigration rates).
        2. Language (e.g., Spanish speakers, for South America).
        3. Interests (e.g., “Study abroad,” “Visa application”).

            

     3. Example Campaign:
        A Facebook ad targeting English-speaking tech professionals in India interested in working in Canada, with a call-to-action like;
        
        “Dreaming of working in Canada? With opportunities for skilled workers and streamlined pathways like Express Entry, your goal is closer than you think. As an experienced immigration lawyer, I specialize in simplifying the visa process, saving you time and stress.

         

        This is a bit more complicated but we have a step-by-step guide to get this done effectively. Reply our emails with ads and we will send it over to you for free.”

5. LinkedIn Sales Navigator

• Why It Works: LinkedIn Sales Navigator offers precision targeting and advanced filters that can help immigration lawyers identify international leads based on location, profession, education, and engagement. It highlights warm leads actively exploring immigration opportunities, such as professionals changing jobs, students planning to study abroad, and decision-makers hiring internationally. By leveraging these insights, you can connect with the right audience and tailor your approach for higher conversion rates.
  
  
• How to Leverage It:

   

  1. Advanced Search Filters:
     1. Use criteria like geography (e.g., South Asia, Africa), industries (e.g., IT, healthcare), and implementing the boolean search method, use keywords (“relocation,” “study abroad,” “work visa”) to pinpoint potential clients.
     2. Narrow your search to individuals fluent in languages you speak (e.g., English, Spanish) for more personalized communication.

         

  2. Save and Segment Lead Lists:
     1. Create lists for specific client categories, such as “Professionals seeking work visas in Canada” or “Students planning to study in Europe.”
     2. Regularly check updates from saved leads to engage with them when they share milestones or relevant content.
  3. Utilize Spotlights:
     1. Focus on leads showing signs of engagement, such as:
        1. Changed Jobs in the Past 90 Days (possible relocation needs).
        2. Posted Recently on LinkedIn (active and more likely to respond).
        3. Following Your Company (already interested in your services).
  4. Engage with Decision-Makers and Referral Sources:
     1. Use filters to find HR professionals, recruiters, or business owners who may refer employees needing immigration assistance.
  5. Outreach with Personalized Messages:
     1. Craft tailored messages based on the lead’s profile:
        1. For students:
           “Hi Elaine, I noticed you’re studying at (University) and might be considering further studies abroad. I specialize in helping students like you navigate the visa process smoothly. Would you be open to a quick chat about how I can simplify this process for you?”
        2. For professionals:
           “Hello, Adam. I noticed you are a (Job Title). Many (Job Title) from (Your Country) are advancing their careers through international connections. I’m currently offering a FREE eligibility review to determine your chances of obtaining a work visa and recommending the next steps for a smooth relocation. Can I reserve a spot for you this week?”
  6. Leverage Content and AI Suggestions:
     1. Share immigration guides, policy updates, or tips using hashtags like
        #ImmigrationLaw or #GlobalMobility to attract relevant leads.
     2. Use Sales Navigator’s lead recommendations to discover additional prospects based on your saved searches.

  
  Targeting international clients on social media doesn’t have to be overwhelming. With the right mix of organic strategies, paid ads, and personalized outreach, you can attract high-quality leads and grow your practice effectively. But success lies in execution, and that’s where we can help.

  We specialize in helping immigration lawyers implement proven strategies to target international clients and grow their practice. Contact us today for a free consultation, and let’s craft a plan to take your practice global.